Being broadcasted on international flights between Europe and Asia, the podcast series by the Wandermen agency seized the opportunity to engage the passengers in discovering the similarities and differences between the West and the East. In today’s episode, the host together with some experts including a socio-economic journalist, a cultural Historian and a Fashion-major student will employ the image of a bicycle to elaborate on the modernity of the two chosen nations: France and Vietnam. The speakers will provide the audience with sufficient and credible information to help them perceive how a seemingly simple innovation could shape modern France and Vietnam, moreover, the episode will emphasise some distinctive aspects which assist the process of nation branding for Vietnam.