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​Promotional Merchandise

Date

April 2024

Role

​Designer, Art Director

Project type

​Promotional Merchandise

Course

​Art Direction

​About the project

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  • Transcending my Visual Research Diary (VRD) to the next stage by producing a collection of TEN (10) promotional items for my client.

  • The focus of the promotional items is based on my VRD

  • I was required to create a visual storytelling that involves the use of graphics, images, and typography,  to persuade my potential audience to drive emotions, engage in intercommunication, and motivate the audience for a positive purchase action.

  • As an Art Director working in a marketing and communication team where will increasingly investing in the use of visual media in your digital marketing activities. 

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